United Soccer League Partners with BWH Hotels

The United Soccer League and BWH Hotels have announced a partnership that will provide travel benefits and enhanced experiences for USL teams, supporters and communities across the country.

The sponsorship will debut on April 6 during the first match of the season between San Antonio FC and Phoenix Rising FC, with BWH Hotels featured as the presenting partner for all 100 USL Championship and League One matches on the CBS family of networks.

“We are thrilled to bring soccer fans and BWH Hotels together in this unique partnership,” said Joelle Park, senior vice president and chief marketing officer at BWH Hotels. “Over the next four years with events like the Men’s and Women’s World Cup and the L.A. Olympics, the United States is set to experience a meteoric rise in soccer fandom and growth. As the official hotel partner and preferred hotel supplier for the USL, we look forward to introducing our loyal BWH Hotels guests and visitors alike to the beloved game and our heartfelt approach to hospitality.”

A Best Western Travel Map for all nationally televised games will provide fans with insights into player performance and game dynamics, including replays and real-time graphics that show where players have traveled throughout the match and their performance. The 2025 season will also introduce the Hometown Hero Award presented by BWH Hotels, which recognizes a player making a meaningful difference in their hometown both on and off the field. The award will be presented at the USL Championship Final in November.

“This partnership with BWH Hotels is a game-changer for our league, our teams, and, most importantly, our fans,” said Josh Keller, United Soccer League executive vice president of corporate development and partnerships. “As the sport continues to grow, aligning with a hospitality leader like BWH Hotels ensures that our players, supporters, and communities enjoy first-class experiences both on and off the field. We look forward to working together to elevate soccer’s impact in local markets and enhance the way fans engage with the game.”