Thorne Lanches Sports Performance Product With Ben Shelton

Thorne has announced its Sports Performance campaign highlighting a suite of on-the-go sports performance products alongside American professional tennis player Ben Shelton, ranked No. 14 in the world.

“As an athlete, personal performance is always my top priority and I need to be at my peak, whether I’m on the road or training,” said Shelton. “I’m extremely focused on optimizing every part of my performance and I’ve been a long-time user and fan of Thorne, trusting their products as I prepare, perform and recover at the highest level.”

Shelton has partnered with Thorne to highlight optimizing his own personal performance on and off the court through Thorne’s sports performance line. The campaign will launch with a set of video and assets promoting a variety of products including  electrolytes, creatine, magnesium bisglycinate, amino complex and whey protein isolate.

“Our new line of sports performance products offers consumers what they have been demanding when it comes to on-the-go performance,” said Mary Beech, chief growth officer at Thorne. “The campaign makes it clear that Thorne is a key enabler and product authority in helping athletes at every level, as we never stop pursuing improvement.”