Tag: USOPC

USOPCNCAA

USOPC, NCAA Announce Olympic and Paralympic Sport Cooperation Agreement

The United States Olympic & Paralympic Committee and NCAA have announced a strengthened Olympic and Paralympic Sport Cooperation Agreement through 2024 in an effort to keep the Olympic sports programs in the collegiate sports alive and thriving across all divisions. A joint statement between the USOPC and NCAA said the new agreement terms are rooted […]

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Beijing Olympics Closing Ceremony
Silver medalist Jessie Diggins, of the United States, reacts on the podium for the women's 30km mass start free cross-country skiing ceremony during the closing ceremony of the 2022 Winter Olympics on February 20 in Beijing. Diggins is in a sport that historically has not been a commercial success for athletes but her results over the past two Winter Games has heightened her commercial viability. (AP Photo/Jae C. Hong)

Marketing the Olympics During Pandemic
a Commercial Challenge for Brands and Athletes

Through controversies and debates over the host country, drug testing of teenagers and an apathetic television viewing public, it was not a marketing dream for sponsors and athletes alike in Beijing. The Winter Games are not yet over — the Paralympics start March 4 in China. But the sprint of a Summer and Winter Games […]

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ChristyCahill

World Lacrosse Names Christy Cahill as Chief Brand and Communications Officer

World Lacrosse has hired Christy Cahill as its chief brand & communications officer, playing a leading role in the sport’s campaign for inclusion on the Olympic Program starting with the 2028 Los Angeles Games. ​In her new role, Cahill will be charged with driving awareness and interest in the sport of lacrosse around the world […]

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BrandonLowery

Brandon Lowery Named Interim USA Surfing CEO

After leading surfing into its first Olympic Games, Greg Cruse is leaving as USA Surfing’s chief executive officer and transferring the organization’s leadership to Brandon Lowery on an interim basis. Lowery played a leading role in bringing together Olympic surfers, skaters and snowboarders for a three-day 2021 Olympic training camp at BSR Surf Resort wave […]

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Salt Lake City Olympics
The U.S. delegation walks into Rice-Eccles Stadium during the Opening Ceremony for the 2002 Olympic Winter Games in Salt Lake City, Utah. AP File Photo

USOPC Making Progress on Potential 2030 Olympic Winter Games Bid

The United States Olympic and Paralympic Committee says it will work with the Salt Lake City-Utah Committee for the Games to work toward a potential 2030 Olympic and Paralympic Winter Games bid. The USOPC board approved a resolution saying it will continue work on the feasibility of a 2030 bid during its meeting this week […]

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Lausanne | SwitzerlandIOC President, Thomas Bach chairs the Executive Board meeting held in Olympic House. Photograph by IOC/Greg Martin
IOC President Thomas Bach chairs the Executive Board meeting held in Olympic House in Lausanne, Switzerland. Photograph by IOC/Greg Martin

IOC President Says U.S. Diplomatic Boycott of Beijing Olympics ‘a Purely Political Decision’

International Olympic Committee President Thomas Bach said diplomatic boycotts by the United States, Australia, Canada and the United Kingdom ahead of the 2022 Olympic and Paralympic Winter Games in Beijing “is a purely political decision for each government” and the IOC will continue to be apolitical. The United Kingdom and Australia have joined the U.S. […]

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Virus Outbreak China
People wearing face masks to protect against COVID-19 walk past a display showing a countdown clock to the 2022 Winter Olympics in Beijing on August 18, 2021. Beijing's top official is reiterating the need for strict anti-coronavirus measures at the Winter Olympics. (AP Photo/Mark Schiefelbein)

USOPC Trying to Stay Apolitical Ahead of Beijing 2022

Athletic competition itself was not the focus of a press conference by the United States Olympic and Paralympic Committee on Tuesday morning as questions focused on Beijing, the host of the upcoming 2022 Olympic Winter Games, and how the Games have become a flashpoint for the various geopolitical issues surrounding China. “We encourage our athletes […]

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USATriathlonNEW

USA Triathlon Wins USOPC Diversity, Equity & Inclusion Award

The United States Olympic & Paralympic Committee has given its annual Diversity, Equity & Inclusion Choice Award to USA Triathlon’s Together, We Thrive initiative, the third time the national governing body has been honored for its diversity and inclusion efforts since 2017. Launched in August 2020, USA Triathlon’s initiative is centered around four principles: Inclusivity […]

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US Gymnastics Olympic Trials
Shane Wiskus competes on the pommel horse during the men's U.S. Olympic Gymnastics Trials on June 26, 2021, in St. Louis. (AP Photo/Jeff Roberson)

USOPC Think Tank: Combine NGB and NCAA Championships

The United States Olympic & Paralympic Committee College Sports Sustainability Think Tank has released seven recommendations to address college sports programs that have faced financial challenges, including a call to combine national governing body and NCAA championships in certain sports. When the United States sent 613 athletes to Tokyo, 463 of them — more than […]

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TEAMSAC
The TEAMS Conference will be held October 24–27, 2022, in Oklahoma City. (Photo by Jared Wickerham)
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TEAMS ’21 Underscores the Importance of Sports to the Travel Industry’s Recovery

The world’s largest gathering of sports-event professionals returned to in-person business this week as the TEAMS Conference & Expo, held at the Atlantic City Convention Center in New Jersey, brought together hundreds of destinations and event organizers to continue the crucial work in helping rebuild the tourism industry from the COVID-19 pandemic. Sports has been […]

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