Tag: USA Swimming

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Toyota Reaches Sponsor Agreement With Six NGBs

Toyota has announced partnerships with six national governing bodies in the lead-up to the 2020 Olympic and Paralympic Summer Games in Tokyo, including two sports (skateboarding and surfing) that will make their Olympic debuts. As part of the deals, the auto manufacturer will partner with the National Wheelchair Basketball Association, USA Skateboarding, USA Surfing, USA Swimming, USA Track & […]

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Matt Farrell Leaves USA Swimming for Golf Channel

Golf Channel has announced that Matt Farrell will begin a new position as general manager of alternative golf and executive director for the World Long Drive Association. Farrell, the chief marketing officer of USA Swimming, has more than 20 years of experience in sports and entertainment marketing with positions that have also included the U.S. Olympic Committee […]

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A 30-second commercial featuring young swimmers performing various activities underwater promotes participation in others sports. Photograph: USA Swimming

USA Swimming Promotes Multisport Athletes

It may seem counterintuitive for an organization to grow its membership by encouraging participation in other sports, but USA Swimming is doing just that. With the launch of a new membership category and ad campaign, the national governing body is urging kids to take up swimming while also participating in other activities. To make that […]

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