Tag: NBA

NBAMicrosoft

NBA, Microsoft Partner on Fan Experience

The NBA will partner with Microsoft on a multiyear agreement that makes the technology company the official AI, cloud and laptop partner for the NBA, WNBA, G League and USA Basketball beginning with the 2020–2021 NBA season. Microsoft and NBA Digital will create a new platform on Microsoft Azure to deliver personalized game broadcasts and […]

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eNASCARTexas
Timmy Hill (No. 66) beats Ryan Preece (No. 37) to the checkered flag at Texas in the the eNASCAR iRacing Pro Invitational Series O’Reilly Auto Parts 125 at iRacing’s virtual Texas Motor Speedway on March 29, 2020.
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Professional Leagues, Networks Turning to Esports

With no live events to broadcast, sports leagues and their television partners are going to the next best thing—having esports take their place in sports from auto racing to basketball as fallout continues from the coronavirus pandemic. What started as replacement programming for a regional cable network has shifted to broadcast sports, as ESPN is […]

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MavericksHeart
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NBA Leads Way in Waiting to Resume

One of the enduring images during the shutdown of sports activities because of the coronavirus pandemic is the reaction of Dallas Mavericks owner Mark Cuban, sitting at his team’s game on March 11 and having a team employee show him the news that NBA Commissioner Adam Silver had suspended play. The NBA’s suspension of play […]

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coronavirus-and-sports-event
Sports events around the world are continuing to see the impact of the coronavirus on events. PhotoL Jae C. Hong/AP Images
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How The Coronavirus Has Impacted Sports Events

  The coronavirus (COVID-19) outbreak continues to affect the sports-event industry. As destinations work to contain the spread of the virus, it has led many sports-event organizers to make decisions about the immediate future of their events. With so much changing so quickly, we are tracking the latest updates, both confirmations of sports events that […]

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Kobe Bryant
FILE - In this June 7, 2009 file photo Los Angeles Lakers guard Kobe Bryant (24) points to a player behind him after making a basket in the closing seconds against the Orlando Magic in Game 2 of the NBA basketball finals in Los Angeles. Bryant, the 18-time NBA All-Star who won five championships and became one of the greatest basketball players of his generation during a 20-year career with the Los Angeles Lakers, died in a helicopter crash Sunday, Jan. 26, 2020. He was 41. (AP Photo/Mark J. Terrill, file)

Sports Event World Mourns Kobe Bryant’s Tragic Death

The tragic death of NBA legend Kobe Bryant, his teenage daughter Gianna and seven others in a helicopter crash in Los Angeles on Sunday morning sent the sports event world into shock, with many praising and remembering the sports icon who had a worldwide reputation for competitiveness. Bryant won five NBA titles with the Los […]

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Brooklyn Nets

Brooklyn Nets Enter Luxury Hotel Partnership

The Spain-based Palladium Hotel Group is entering the United States sports market with a season-long sponsorship deal with the Brooklyn Nets. Palladium branding elements will appear at Barclays Center during Nets home games, and the partnership will produce a digital content series featuring the team and the hotel company’s properties. The NBA recently gave teams […]

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Lakers

Lakers, Delta Team Up for Ticket Promotion

The Los Angeles Lakers have extended their partnership with Delta Airlines and added a new promotion that allows fans who are unable to go to games and donate the tickets to a local nonprofit to then have that gesture of kindness rewarded with a flight voucher. The Showtime Seat Exchange will allow fans unable to […]

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