GoRockford Promoting Xfinity Series Car During NASCAR Race at Rockingham

The city of Rockford, Illinois, is taking its marketing to the Rockingham Speedway on April 19, as the destination’s logo and brand colors will be on driver Josh Bilicki’s NASCAR Xfinity Series car.

The North Carolina Education Lottery 250 at “The Rock” will include the Rockford-branded car sponsored by Dan Block, owner of Rockford-based Insurance King. The car features the GoRockford logo and colors, an illustration of Rockford’s Rockmen Guardians sculptures, a Rockford Peaches logo honoring the city’s baseball legacy, an image of Symbol by Alexander Liberman and a sock monkey as a nod to Rockford’s manufacturing history.

“Insurance King’s NASCAR sponsorship is good for Josh, it’s good for Insurance King and now it’s good for Rockford,” said John Groh, GoRockford president and chief executive officer. “When Dan asked us to partner, we knew it would be a chance to drive awareness of Rockford on a national level. The Rockford brand, graphics and gorockford.com web address provide exposure for our city and is a perfect fit with Rockford’s historic ties to NASCAR and racing. We’re grateful to Dan Block and Insurance King for this awesome opportunity.”

The 32,000-seat Rockingham Speedway is sold out for the April 19 race and it’s anticipated more than one million people will tune in to watch the broadcast on the CW. It’s the first time a NASCAR race has been held at Rockingham in more than 20 years.

“Insurance King is a great sponsor and partner in so many ways,” Bilicki said. “Dan’s game to try anything, even having the cars we’ve designed now part of video games people play. He also likes to give back to his hometown of Rockford, so the newly designed car is perfect for that.”

Block began sponsoring Bilicki’s team in 2019. His company has offices in 15 states and was the first insurance agency to sponsor a NASCAR driver.

“I wasn’t a fan of NASCAR,” Block said. “. I’d never even watched a race before sponsoring Josh. But it’s been amazing. The relationship has expanded every year. Now NASCAR fans watch for our car designs and posts on Facebook, so we decided to use the race car during the Rockingham race to promote my hometown of Rockford.”