Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The Overwatch League has named AB InBev the esports league’s official beer partner. As part of the deal, Bud Light will serve as the league’s official beer partner and will activate at fan watch parties around the world, excluding China. The partnership was part of the league’s official launch in its teams’ markets over the weekend of April […]
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USA Hockey and Chipotle Mexican Grill have renewed the food chain’s agreement to serve as an official sponsor of the national governing body. The deal is highlighted by Chipotle’s title sponsorship of USA Hockey’s youth, girls and high school national championships that begin at the end of March. “We’re thrilled to have Chipotle continue as […]
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The World Surf League has announced a multiyear global partnership with Red Bull that makes Red Bull the official energy drink of the Championship Tour (CT), Big Wave Tour (BWT) and Big Wave Awards. In addition, the league will launch the Red Bull Airborne Series, a three-event specialty series that will highlight aerial surfing. The […]
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MGM Resorts International has been named title sponsor of the 2019 MGM MLB Opening Series in Tokyo, an opening series that will be played between the Oakland A’s and the Seattle Mariners. The games, which will kick off the Major League Baseball regular season, will be played March 20–21 at the Tokyo Dome. The agreement […]
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USA Synchro has announced an agreement with Team IP to serve as the national governing body’s exclusive provider of event merchandise, staff apparel, volunteer apparel and judge apparel. Team IP will also provide online retail integration for the NGB, which governs the sport of synchronized swimming. “We are thrilled to be working with Team IP as our […]
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Acura has been named the title sponsor of the Grand Prix of Long Beach in California. The luxury car manufacturer takes over from Toyota, which has been the race’s title sponsor for 38 years until it announced last year it would no longer support the race. The 45th Grand Prix of Long Beach, one of the key stops […]
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Major League Baseball, Nike and Fanatics have entered a new 10-year global partnership. Under the new deal, Nike will serve as the official uniform and footwear supplier of MLB starting in the 2020 season, with Fanatics serving as the manufacturer and distributor of fan gear. “Nike’s global brand and reputation as a leader in marketing and driving innovation makes […]
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USA Luge will slide for at least two more years with White Castle, agreeing to an extension on the fast food company’s sponsorship with the national governing body. Under terms of the deal, White Castle will continue as the title sponsor for USA Luge’s talent identification program, which is known as the White Castle USA […]
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IndyCar has announced that NTT, a global information technology and communications company, will become the series’ title sponsor starting in 2019. NTT replaces Verizon, which held the series title sponsorship since 2014. NTT will also become the official technology partner of IndyCar, the IndyCar Series, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR’s Brickyard 400 beginning in 2019. The […]
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Volkswagen will become the presenting automotive partner of U.S. Soccer through 2022 under a deal announced by Volkswagen of America Inc. and the national governing body. The agreement, facilitated by Soccer United Marketing, was announced during the Detroit Auto Show. “We are extremely excited to work together with Volkswagen to help us continue to grow soccer […]
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Fraser Bullock was officially named executive chair and president for the Organizing Committee for the 2034 Olympic and Paralympic Winter Games in Salt Lake City while former Utah Speaker of the House Brad Wilson was named as chief executive officer.
The @MountainWest Conference, in partnership with the Arizona Sports and Entertainment Commission, will host the 2025 Credit Union 1 Baseball Championship at Sloan Park in @VisitMesa, Arizona, May 21–24.
.@usavolleyball has announced that Denver will host the 2025 ParaVolley Pan America Sitting Volleyball Zonal Championships on May 24–28, an event which will run alongside the 2025 USA Volleyball Open National Championship.
The Sports Facilities Companies has been selected to operate Destination KP, a new youth sports venue located on Long Island, New York, withTim O’Connell appointed as general manager.
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