Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The drive to get more females involved in esports took another leap forward when Bumble and Gen.G announced that they will form the first all-women esports team, Team Bumble, that will compete in Fortnite tournaments around the world. The partnership between Bumble, which promotes itself as a women-first social networking app, and Gen.G, an esports […]
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Riot Games will partner with Honda, bringing the automaker further into the esports realm by having it sponsor the League of Legends Championship Series and Team Liquid, currently the league’s top-ranked team. The partnership will launch with the start of the Summer Split Playoffs in August in Los Angeles, and the LCS Finals in Detroit. […]
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Part of the massive sports and entertainment complex that will host the Los Angeles Rams and Los Angeles Chargers will be sponsored by American Airlines as part of a 10-year, $90 million agreement. American Airlines will get the naming rights to a 2.5-acre, open-air plaza area in front of the new NFL stadium in Inglewood […]
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The NFL’s Raiders and Allegiant Air have announced a naming-rights agreement for the team’s new stadium in Las Vegas, which will be known as Allegiant Stadium when it opens next year as the home of the Raiders and UNLV football. “We’re thrilled that our future home will be known as Allegiant Stadium,” said Raiders President […]
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Open Water has partnered with World Surf League to be the exclusive packaged water option of the Vans U.S. Open of Surfing presented by Swatch. The nine-day event in Huntington Beach, California, begins July 27. As part of the agreement, the event will feature Open Water’s 12-ounce aluminum cans of water, eliminating the need for […]
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USA BMX and GoPro have formed a partnership that includes content creation, distribution, cross-promotion and event sponsorship. As part of the deal, GoPro will gain title sponsorship of some of the national governing body’s highest-profile events, including the GoPro North American Supercross Series presented by Full Tilt Racing and the USA BMX GoPro Grand Nationals […]
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The PGA Tour has struck a deal with Korn Ferry to have it serve as a title sponsor of the newly named Korn Ferry Tour starting this weekend. The Los Angeles-based global organizational consulting firm signed a 10-year sponsorship agreement. The announcement was made by PGA Tour Commissioner Jay Monahan, Korn Ferry Chief Executive Officer […]
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Rocket Mortgage will sponsor the 2019 League of Legends Championship Series (LCS) Summer Finals when the event heads to Little Caesars Arena in Detroit. The Detroit-based lending product will be presenting sponsor of the event, which will be staged August 24–25. “We are doubling down on esports by supporting one of the biggest tournaments in […]
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State Farm will extend its sponsorship of League of Legends esports through 2021, including support for the LCS, three global events (World Championship, Mid-Season Invitational and All-Star Event) and the LoL College Championship. State Farm was one of the first non-endemic brands to embrace League of Legends in North America when it began its support […]
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U.S. Club Soccer has announced that Dick’s Sporting Goods will become the organization’s official sporting goods partner. Under terms of the agreement, U.S. Club Soccer members will receive special discounts to Dick’s Sporting Goods stores and online. Dick’s will also receive marketing opportunities through various digital, social and on-site efforts. The mission of U.S. Club […]
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Fraser Bullock was officially named executive chair and president for the Organizing Committee for the 2034 Olympic and Paralympic Winter Games in Salt Lake City while former Utah Speaker of the House Brad Wilson was named as chief executive officer.
The @MountainWest Conference, in partnership with the Arizona Sports and Entertainment Commission, will host the 2025 Credit Union 1 Baseball Championship at Sloan Park in @VisitMesa, Arizona, May 21–24.
.@usavolleyball has announced that Denver will host the 2025 ParaVolley Pan America Sitting Volleyball Zonal Championships on May 24–28, an event which will run alongside the 2025 USA Volleyball Open National Championship.
The Sports Facilities Companies has been selected to operate Destination KP, a new youth sports venue located on Long Island, New York, withTim O’Connell appointed as general manager.
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