Category: Sports Sponsorship

Sports Sponsorship — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Ryan Blaney, Denny Hamlin
Ryan Blaney (12) and Denny Hamlin (11) battle as they lead the field out of Turn 2 during a NASCAR Cup Series race at Martinsville Speedway in Virgina. (AP Photo/Chuck Burton)

NASCAR & Elevate Partner to Create Premium Experience Program

NASCAR and hospitality agency Elevate will co-develop NASCAR’s new experiential premium hospitality program: NASCAR One, Fueled by Elevate. The multi-year partnership will see Elevate Experiences develop premium experience packages, including track access, standalone events, camping enhancements, and more across 22 events at 13 tracks. This season, Elevate has delivered premium experiences for the Daytona 500, […]

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GoRockford NASCAR

GoRockford Promoting Xfinity Series Car During NASCAR Race at Rockingham

The city of Rockford, Illinois, is taking its marketing to the Rockingham Speedway on April 19, as the destination’s logo and brand colors will be on driver Josh Bilicki’s NASCAR Xfinity Series car. The North Carolina Education Lottery 250 at “The Rock” will include the Rockford-branded car sponsored by Dan Block, owner of Rockford-based Insurance […]

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USL BWH Hotels

United Soccer League Partners with BWH Hotels

The United Soccer League and BWH Hotels have announced a partnership that will provide travel benefits and enhanced experiences for USL teams, supporters and communities across the country. The sponsorship will debut on April 6 during the first match of the season between San Antonio FC and Phoenix Rising FC, with BWH Hotels featured as […]

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AJGA ICL Academy

AJGA Expands Partnership with ICL Academy

The American Junior Golf Association has announced a multi-year partnership with ICL Academy, an online education platform which will provide junior golfers with a flexible academic experience while they pursue their golfing goals. The agreement builds upon an existing partnership that began in 2023. ICL Academy will serve as the presenting partner at five AJGA […]

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Rugby Australia
From left: Joe Schmidt, Wallabies head coach; Matt Tripolone, managing director, IHG Hotels & Resorts; and Andy Farrell, head coach of the British & Irish Lions. Photo courtesy of IHG

IHG Hotels & Resorts Sponsors British & Irish Lions Tour to Australia

IHG Hotels & Resorts will be the official hotel partner of the British & Irish Lions Tour to Australia in June with six matches scheduled between venues in Brisbane, Melbourne and Sydney. The partnership builds a two-decade-long relationship with Rugby Australia as the Lions will be in Australia for the first time in 12 years. […]

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Creighton Arkansas Basketball
Arkansas guard Anthony Black attempts a last second shot at the end of the Maui Invitational semifinals against Creighton on November 22, 2022, in Lahaina, Hawaii. Creighton defeated Arkansas 90-87 to advance to the final. (AP Photo/Marco Garcia)

Southwest Airlines Becomes Title Sponsor of Maui Invitational

The Maui Invitational will have a new title sponsor after a partnership with Southwest Airlines was announced on Thursday, making it the “Southwest Maui Invitational” at the historic Lahaina Civic Center from November 24–26. The 2025 Southwest Maui Invitational features Arizona State, Boise State, North Carolina State, Seton Hall, Texas, USC, Washington State and host Chaminade. […]

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Marriott Kai Tak

Marriott Bonvoy Partners with Hong Kong’s Kai Tak Sports Park

Marriott Bonvoy has announced a multi-year agreement with Kai Tak Sports Park, the new sports and entertainment complex in Hong Kong as the exclusive Founding Hotel Partner to promote the development of sports, culture and tourism in Hong Kong. “We are delighted to welcome Marriott Bonvoy as the exclusive Founding Hotel Partner at Kai Tak […]

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Indian Wells Tennis
Madison Keys returns to Aryna Sabalenka during the semifinals at the BNP Paribas Open in Indian Wells, California. (AP Photo/Mark J. Terrill)

BNP Paribas Renews Title Sponsorship of BNP Paribas Open Through 2029

BNP Paribas has extended its title sponsorship of the BNP Paribas Open in Indian Wells, California, through 2029, making the bank the longest running title sponsor in the event’s history. BNP Paribas serves as the official sponsor of the French Open and also sponsors ATP Masters 1000 tournaments (BNP Paribas Open, Italian Open and Monte […]

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Turkish Airlines LA Marathon

Los Angeles Marathon Partners with Turkish Airlines

Turkish Airlines has announced a partnership with the Los Angeles Marathon that includes the carrier becoming the Official Airline Sponsor of the annual race. Turkish Airlines previously sponsored the marathon in 2019 and 2020. Celebrating its 40th edition, this year’s marathon will see over 25,000 participants take on the 26.2-mile “Stadium to the Stars” course. […]

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