Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
JTA, an independent sports communications and international relations consultancy, has officially launched a new sponsorship consulting division called Partner on Purpose dedicated to helping brands re-imagine sponsorship strategies in a post-pandemic world. The launch is on the back of a survey that revealed global sponsorship leaders believe COVID-19 and geopolitical issues have had a profound […]
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TeamSnap has launched TeamSnap Impact, a community impact program focused on making youth sports programs accessible and equitable for all. With a renewed commitment of $1 million, TeamSnap Impact is partnering with sports-based youth development organizations at the local and national levels that are equally committed to ensuring all kids have access to sports. TeamSnap […]
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World Lacrosse has signed an agreement with ESPN for global media rights to all World Lacrosse championships through 2023, a total of 246 games across three events. The deal will see those events broadcast on an ESPN network or ESPN Plus in the United States as well as ESPN International. It is the first multi-year, […]
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The Hershey Company has renewed its partnership with Team USA and will extend it through the 2028 Olympic and Paralympic Games in Los Angeles. Hershey will support Team USA through 2028 when the Games return to American soil, as well as during Paris 2024 and Milan Cortina 2026. Hershey will also utilize NBCUniversal’s Olympic and […]
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USA Boxing has agreed to a partnership with Lucira Health that will make the medical technology company the national governing body’s first official COVID-19 test provider for the 2022 season. Lucira will provide its Check-It COVID-19 test kits to USA Boxing athletes, coaches and staff. The company will also sponsor the USA Boxing national qualifier […]
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Ripken Baseball has entered a multiyear partnership with Dick’s Sporting Goods to be the official sporting goods store of The Ripken Experience in Aberdeen, Maryland, Myrtle Beach, South Carolina, and Pigeon Forge, Tennessee. As the official sporting goods store of Ripken Baseball, Dick’s will receive an integrated media plan and the opportunity to bring experiential […]
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The International Olympic Committee and Deloitte have signed a 10-year, five-Games partnership through 2032. Under terms of the deal, Deloitte will serve as a Worldwide Olympic and Paralympic Partner for the Paris 2024, Milano Cortina 2026, Los Angeles 2028, the Olympic and Paralympic Winter Games 2030 and Brisbane 2032. As a Worldwide Olympic Partner, Deloitte […]
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The National Hockey League and the National Hockey League Players’ Association have signed a partnership with TikTok to deliver original content and experiences to the social media platform’s global users. The partnership will include in-ice branding and the introduction of the TikTok Tailgate Stage at two upcoming outdoor NHL events – the 2022 Navy Federal […]
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USA Swimming and USA Track & Field are combining forces to find a marketing agency to package and sell key sponsorship categories and properties for both national governing bodies. The two high-profile NGBs, and their respective members and clubs, are responsible for the development of the country’s programs, teams and athletes, the latter of which accounted for nearly 50 […]
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Team IP has been named the presenting sponsor and official licensee for the 2002 USA Field Hockey National Indoor Festival. The NIF, presented by Team IP — an inaugural event — will be held February 18–20 at the Virginia Beach Sports Center in Virginia. “We are excited to partner with USA Field Hockey to present the 2022 […]
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Fraser Bullock was officially named executive chair and president for the Organizing Committee for the 2034 Olympic and Paralympic Winter Games in Salt Lake City while former Utah Speaker of the House Brad Wilson was named as chief executive officer.
The @MountainWest Conference, in partnership with the Arizona Sports and Entertainment Commission, will host the 2025 Credit Union 1 Baseball Championship at Sloan Park in @VisitMesa, Arizona, May 21–24.
.@usavolleyball has announced that Denver will host the 2025 ParaVolley Pan America Sitting Volleyball Zonal Championships on May 24–28, an event which will run alongside the 2025 USA Volleyball Open National Championship.
The Sports Facilities Companies has been selected to operate Destination KP, a new youth sports venue located on Long Island, New York, withTim O’Connell appointed as general manager.
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