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| October 18, 2017 | 0 Comments

Sports Enter the Digital World

The PGA Tour incorporated virtual reality on the iconic 17th hole island green at this year’s Players Championship at TPC Sawgrass

By John Conroy

With its distinctive island green, the 17th hole of the Players Stadium Course at TPC Sawgrass “is probably the most iconic of our holes through all of our events throughout the year,” said Scott Gutterman, vice-president of digital operations for the PGA Tour. So it wasn’t surprising that the PGA selected the hole for virtual reality (VR) treatment during this year’s Players Championship at the course in Ponte Vedra Beach, Florida.

The live coverage, which fans could stream through an Oculus app and Samsung Gear VR headsets, was a prime showcase for the growing role that digital technology plays in the sports-events industry through VR, augmented reality (AR) and smartphone apps

To read the rest of this story in the digital edition of SportsTravel, please click here.

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Category: Destination Feature

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