Subscribe!

| July 3, 2017 | 0 Comments

Riding High

The summer version of the X Games has been staged in Austin, Texas, since 2014 but will move this year to downtown Minneapolis. Photo by Eddie Perlas/ESPN Images

The summer version of the X Games has been staged in Austin, Texas, since 2014 but will move this year to downtown Minneapolis. Photo by Eddie Perlas/ESPN Images

By Rachel Carter

When it comes to action sports, “97 percent of the consumers that watch don’t know the difference between the kickflip and heelflip, and they don’t care,” said Rick Bratman, CEO of ASA Entertainment, which stages action sports events all over the United States. “They want to see big tricks. They want to see crashes. They want to see great runs.”

And cities want to see action sports events—such as snowboarding, surfing, BMX and motocross—coming to town. Destinations are scrambling to win such events, which often feature festivals and fan experiences in addition to competitions, turning a single sporting event into an entertainment-filled weekend.

To read the rest of this story in the digital edition of SportsTravel, please click here.

Tags: , ,

Category: Cover Story, Destination Feature

Leave a Reply