Jump to the Finish
By Jason Gewirtz
Executives at Vermont’s Killington Resort had more than a year to market and create buzz around what would be the first FIS Ski World Cup in New England in 25 years. While early signs pointed to strong interest for the International Ski Federation event, held over Thanksgiving weekend, resort officials still weren’t sure exactly what the response would be.
But when Rob Megnin, the resort’s director of marketing, sales and reservations, showed up on the morning of November 26, the first of the two-day event, he got his answer. “I just sat out by the front gate and was like, ‘Oh my God, they are coming—and they are coming in big numbers,’” he said.
To read the rest of this story in the digital edition of SportsTravel, please click here.