The Event Doctor answers questions about the sports-event industry each month from the readers of SportsTravel. The Event Doctor is Jack Kelly, a sports-industry veteran who has served in a variety of event-related roles, including positions as CEO of the 2010 Alltech FEI World Equestrian Games, CEO of the Space City (Houston) Sports Commission, president of the 1990 and 1994 Goodwill Games, and president of two United States Olympic Festivals.

Questions for The Event Doctor can be e-mailed to Jack Kelly at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

The Event Doctor Archives

January 2010: Seeking financial assistance from host cities; keeping your key sponsors on board

February 2010: How to maximize ticket revenue; ways to award events in multiple years

March 2010: Including local celebrities; how to negotiate with your destination

April 2010: Budgeting for increased security; how to share sponsorship opportunities

May/June 2010: Legal language in host city agreements; emphasizing your destinations best assets

July 2010: When host cities can't keep up; budget worries