Dear Event Doctor: We’ve seen weather become a bigger issue when it comes to postponing or canceling events. Safety obviously comes first for athletes and spectators, but what are the best practices to follow in reviewing weather patterns, making that final call and communicating the decision? —Rain or Shine
Dear Rain: The great thing about being a meteorologist is how often you can be totally wrong and still keep your job. Event people don’t have that luxury. If weather disturbances strike while an outdoor event is in progress, evacuations of both the playing field and spectator areas could be in order. Indoor events can also be affected by weather outside. Snowstorms, ice, flooding and high winds can make travel to the venue inadvisable and could disrupt air and transit systems that deliver spectators and athletes to the host city and event.
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The Event Doctor is sports-event veteran Frank Supovitz, president and chief experience officer of Fast Traffic Events & Entertainment, an event management and consulting firm. From 1992 to 2014, Supovitz served as the senior event executive for the National Football League and National Hockey League. He is also the author of “The Sports Event Management and Marketing Playbook.” Questions for The Event Doctor can be emailed to Frank Supovitz at firstname.lastname@example.org.