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RSSCategory: Sports Sponsorship

Major League Baseball and Snapple Announce New Two-Year Partnership

Major League Baseball and Snapple Announce New Two-Year Partnership

| February 14, 2018 | 0 Comments

Major League Baseball has partnered with Snapple, making the beverage company the official tea and juice drink of MLB starting with the 2018 season

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NBA and Ticketmaster Extend Partnership

NBA and Ticketmaster Extend Partnership

| February 7, 2018 | 0 Comments

The National Basketball Association has announced an extension of its partnership with Ticketmaster. Currently, 24 NBA teams use Ticketmaster

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Sports Sponsorship: Wearing It Well

Sports Sponsorship: Wearing It Well

| February 2, 2018 | 0 Comments

American fans of the Premier League, Bundesliga, La Liga and other international soccer leagues are familiar with the ubiquitous sponsor names splashed across players’ jerseys. The shirts worn by players in the 20 Premier League teams alone are worth an estimated $381 million in sponsorship money. While it has yet to become a widespread trend […]

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Sports Sponsorship: Turning Cold Play Into Wordplay

Sports Sponsorship: Turning Cold Play Into Wordplay

| February 2, 2018 | 0 Comments

Cheese curls and tiny hamburgers may not sound like the most natural sponsors for a national governing body of an Olympic sport. But when you’re an NGB with a relatively low national profile, sponsorship money is key. And the quirks of two sports have recently produced clever deals that have their NGBs excited about the […]

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Sports Sponsorship: 6 Trends to Watch

Sports Sponsorship: 6 Trends to Watch

| February 2, 2018 | 0 Comments

Sports sponsorship is evolving, and brands looking to reach deals with sports organizations and events have to think about the future. Here are six trends to watch, according to Doug Hall, senior vice-president of market research firm MKTG Sports & Entertainment, which recently published a study on how fans relate to sponsors. 1. Growing use of […]

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Sports Sponsorship: A Deeper Dive

Sports Sponsorship: A Deeper Dive

| February 2, 2018 | 0 Comments

The NBA G League may be pointing the way to the future of the multibillion-dollar sports sponsorship business. The NBA announced in 2017 that it was renaming its development league, formerly known as the D League, after signing Gatorade as the naming sponsor. Putting the brand identity in the name of the league was innovative […]

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