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Sports Sponsorship: Wearing It Well

Sports Sponsorship: Wearing It Well

| February 2, 2018 | 0 Comments

American fans of the Premier League, Bundesliga, La Liga and other international soccer leagues are familiar with the ubiquitous sponsor names splashed across players’ jerseys. The shirts worn by players in the 20 Premier League teams alone are worth an estimated $381 million in sponsorship money. While it has yet to become a widespread trend […]

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Sports Sponsorship: Turning Cold Play Into Wordplay

Sports Sponsorship: Turning Cold Play Into Wordplay

| February 2, 2018 | 0 Comments

Cheese curls and tiny hamburgers may not sound like the most natural sponsors for a national governing body of an Olympic sport. But when you’re an NGB with a relatively low national profile, sponsorship money is key. And the quirks of two sports have recently produced clever deals that have their NGBs excited about the […]

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Sports Sponsorship: 6 Trends to Watch

Sports Sponsorship: 6 Trends to Watch

| February 2, 2018 | 0 Comments

Sports sponsorship is evolving, and brands looking to reach deals with sports organizations and events have to think about the future. Here are six trends to watch, according to Doug Hall, senior vice-president of market research firm MKTG Sports & Entertainment, which recently published a study on how fans relate to sponsors. 1. Growing use of […]

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Sports Sponsorship: A Deeper Dive

Sports Sponsorship: A Deeper Dive

| February 2, 2018 | 0 Comments

The NBA G League may be pointing the way to the future of the multibillion-dollar sports sponsorship business. The NBA announced in 2017 that it was renaming its development league, formerly known as the D League, after signing Gatorade as the naming sponsor. Putting the brand identity in the name of the league was innovative […]

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Tech in Sports: Event Participants Find Their Waze

Tech in Sports: Event Participants Find Their Waze

| January 23, 2018 | 0 Comments

Venues have been improving their technology infrastructure for years to enhance the fan experience. But what about using technology to get fans to and from the event itself? That’s what Waze’s Global Event Partners program is attempting to do. Waze, the traffic and navigation app, recently signed its 100th venue partner—the Tacoma Dome in Tacoma, […]

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Tech in Sports: E-sports Reach the Big Stage

Tech in Sports: E-sports Reach the Big Stage

| January 22, 2018 | 0 Comments

In  e-sports, the games have names like Dota 2, League of Legends and Counter-Strike. The teams are called Evil Geniuses, Team Liquid, Digital Chaos and more. And instead of balls, cleats and helmets, the tools of the trade are computer, keyboard, headset and controller. Most important, the world of e-sports has what all sports fans […]

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Tech in Sports: Sports Enter the Digital World

Tech in Sports: Sports Enter the Digital World

| October 18, 2017 | 0 Comments

With its distinctive island green, the 17th hole of the Players Stadium Course at TPC Sawgrass “is probably the most iconic of our holes through all of our events throughout the year,” said Scott Gutterman, vice-president of digital operations for the PGA Tour. So it wasn’t surprising that the PGA selected the hole for virtual […]

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