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Author Archive: John Conroy

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Sports Sponsorship: Wearing It Well

Sports Sponsorship: Wearing It Well

| February 2, 2018 | 0 Comments

American fans of the Premier League, Bundesliga, La Liga and other international soccer leagues are familiar with the ubiquitous sponsor names splashed across players’ jerseys. The shirts worn by players in the 20 Premier League teams alone are worth an estimated $381 million in sponsorship money. While it has yet to become a widespread trend […]

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Sports Sponsorship: 6 Trends to Watch

Sports Sponsorship: 6 Trends to Watch

| February 2, 2018 | 0 Comments

Sports sponsorship is evolving, and brands looking to reach deals with sports organizations and events have to think about the future. Here are six trends to watch, according to Doug Hall, senior vice-president of market research firm MKTG Sports & Entertainment, which recently published a study on how fans relate to sponsors. 1. Growing use of […]

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Sports Sponsorship: A Deeper Dive

Sports Sponsorship: A Deeper Dive

| February 2, 2018 | 0 Comments

The NBA G League may be pointing the way to the future of the multibillion-dollar sports sponsorship business. The NBA announced in 2017 that it was renaming its development league, formerly known as the D League, after signing Gatorade as the naming sponsor. Putting the brand identity in the name of the league was innovative […]

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Tech in Sports: E-sports Reach the Big Stage

Tech in Sports: E-sports Reach the Big Stage

| January 22, 2018 | 0 Comments

In  e-sports, the games have names like Dota 2, League of Legends and Counter-Strike. The teams are called Evil Geniuses, Team Liquid, Digital Chaos and more. And instead of balls, cleats and helmets, the tools of the trade are computer, keyboard, headset and controller. Most important, the world of e-sports has what all sports fans […]

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Tech in Sports: Sports Enter the Digital World

Tech in Sports: Sports Enter the Digital World

| October 18, 2017 | 0 Comments

With its distinctive island green, the 17th hole of the Players Stadium Course at TPC Sawgrass “is probably the most iconic of our holes through all of our events throughout the year,” said Scott Gutterman, vice-president of digital operations for the PGA Tour. So it wasn’t surprising that the PGA selected the hole for virtual […]

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Smash Hit

Smash Hit

| April 4, 2017 | 0 Comments

Impressed by the crowd size at the February 2016 Fed Cup competition in Maui, Ben Goldsmith picked up the phone and called Hawaii’s United States Tennis Association representative. Goldsmith, who has promoted Women’s Tennis Association events in California and Texas, knew an opportunity when he saw it. Considering the good crowd in Maui, he wondered […]

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Raising the Flag

Raising the Flag

| March 3, 2017 | 0 Comments

Major League Baseball’s fourth international tournament steps to the plate this month with the league on a hot streak. In the afterglow of the Chicago Cubs’ thrilling World Series victory and with MLB enjoying growing global popularity, the 2017 World Baseball Classic will begin with great anticipation on March 6. Preliminary rounds of the event […]

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Everything is Bigger

Everything is Bigger

| January 3, 2017 | 0 Comments

Faced with having to follow the major celebrations of last season’s Super Bowl 50, the National Football League and the city of Houston decided to go deep this year—as in deep space. To accomplish that, the Houston Super Bowl Host Committee, the league and NASA have conjured up “Future Flight,” a space attraction that will […]

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World Cup Reboot

World Cup Reboot

| September 12, 2016 | 0 Comments

Twelve years since its last international tournament, the National Hockey League will head to hockey-mad Toronto for the third installment of the World Cup of Hockey, an event that could help determine the league’s future direction in international competition. Set for September 17 to October 1, this latest version of the World Cup will be […]

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