| July 3, 2017 | 0 Comments


Dear Event Doctor: We are often approached by vendors offering live streaming capabilities for our events, but we’re not sure where to begin. What has your experience been working with this technology and what trends should we be looking out for?—Stream of Consciousness

Dear Stream: Live streaming can offer organizers and fans a range of viewing opportunities, from simple single-camera productions to multi-camera operations that approach the traditional televised sports experience. Set your metrics for success before you determine your approach. Are you seeking the largest number of viewers to sample at least a few minutes of the event, or is viewer retention (that is, how long fans watch) more important? Will the feed be recorded and available on-demand, either on your website or on a platform like YouTube? Will the event be compelling enough to its intended audience, and at a time they can consume it, to merit a live stream as opposed to a recorded program?

To read the rest of this article in the digital edition of SportsTravel, please click here

The Event Doctor is sports-event veteran Frank Supovitz, president and chief experience officer of Fast Traffic Events & Entertainment, an event management and consulting firm. From 1992 to 2014, Supovitz served as the senior event executive for the National Football League and National Hockey League. He is also the author of “The Sports Event Management and Marketing Playbook.” Questions for The Event Doctor can be emailed to Frank Supovitz at eventdoctor@schneiderpublishing.com.

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Category: Blog Stream, Frank Supovitz: Ask The Event Doctor

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